Stetson tips its hat to the military in new contest

Stetson, one of America’s oldest and most iconic brands will be launching Stetson Salutes on June 22nd, a national contest that will celebrate the brand’s rich history with the military. Participants will be asked to tell a story with a photo or video of how a specific Stetson hat has been an important part of their or a loved one’s life.

In recognition of the strong ties between Stetson and the military, those eligible to participate must have themselves or have a friend or family member who has served or is serving in the military. Three winners will be selected and rewarded with a Stetson hat named after them that will be incorporated into the 2010 line.

“Stetson feels very grateful and fortunate to have such a special place in the hearts of those who serve in the US Military,” says Pam Fields, Chief Executive Officer of Stetson. “We very much look forward to honoring these servicemen and servicewomen with Stetson Salutes and know their moving and genuine stories will touch the lives of many.”

To further build upon Stetson’s commitment to the military, $1 will be donated to the Armed Services YMCA (ASYMCA) for every entry received. The ASYMCA plays an integral role in offering support services to military service members and their families.

“Like serving in the military, Stetson is an American tradition,” said ASYMCA National Executive Director Frank Gallo, Rear Admiral, U.S. Navy (Ret).  “The Armed Services YMCA is extremely excited to join in this partnership.  We are pleased that Stetson’s contributions will allow us to continue to provide critical services to military families.”

Submissions may be made from June 22 until July 31, 2009, at 11:59 PM EST. Winners will be announced by mid-September, and receive their namesake hat as a gift in addition to having it launch with the 2010 collection.

Stetson has long had a special relationship with the military, exemplified by the brand’s Cavalry Hat which has been a popular and cherished hat among members of the U.S. Air Calvary of the US Army.

Since the creation of its first hat in 1865, Stetson has been made in America.        

To enter the contest beginning June 22, or to obtain contest details, go to: www.stetsonsalutes.com.

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